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Yelp discusses decision to allow business-owner comments (Chicago Tribune)

Published:
Co-founder Jeremy Stoppelman had resisted letting businesses rebut bad reviews. He explains his change of heart. Jeremy Stoppelman, a Harvard Business School dropout, co-founded Yelp in 2004 with fellow PayPal alum Russel Simmons. The website's model is simple: Consumers, by reviewing restaurants, salons, spas, etc., provide the content. Businesses, by purchasing sponsorships, provide the ......

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